Blog
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Building A Brand: From Community to Consistency Pt. 3
November 14, 2024
From Community to Self-Discovery, Accountability to Consistency—these elements are the interwoven strands forming the double helix that shapes the DNA of any brand. Each element is essential, spiraling around and through the others, creating a structure where one drives and supports the next, endlessly intertwined. Just as community fosters…
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Building A Brand: From Community to Consistency Pt. 2
October 23, 2024
Self-Discovery in Brand Building: Knowing Yourself to Build an Authentic Brand
In my previous article, I explored how community shapes self-discovery. Here, we evolve that idea: by understanding ourselves, we gain the ability to better understand and contribute to the world, shaping a narrative that reflects reality as it…
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Building a Brand: From Community to Consistency Pt. 1
October 1, 2024
When it comes to building a brand from the ground up, success really relies on one thing: ‘It’s not what you’ve got, but what you make of it.’ And honestly, shoutout to Step Up 3 for planting that idea in my head. While I’m making a joke, I’m sincere when…